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This post is a reprint of a woman known as Backwoods Philosopher at the Singing News message board.
I don't endorse every item here but there is some good information worth consideration.
Tips and Ideas to Promote Your Ministry and/or Southern Gospel Group
by the Backwoods Philosopher
Servants, I hope this helps. This comes from our observance of the music industry, marketing my own business, marketing our events, my husband’s fundraising experience, a culmination of our backgrounds in general and even things that have or have not worked for us.
Social Media – Make the Free Things Work for You

A. Facebook – in today’s culture, it is advisable to advertise or promote your ministry on Facebook. This medium has over 500 million active users all over the planet and it is the main social network meeting place. This is FREE. Build your Facebook account under their Business/Fan Page, not as a personal account. If you’re a soloist, quartet, mixed group, actor, comedian or drama team, you need a Facebook account in order to network and advertise your ministry.
B. After you secure your Facebook page, place your group picture or logo as the main picture. Have someone in your group or in your office handle the posting to the Facebook page. Choose the person who is the most internet savvy. It is good if a member of the group could work on Facebook while on the road. This would keep the fans up-to-date on their schedules and their news. Read more: Tips and Ideas to Promote Your Ministry and/or Southern Gospel Group
Who will give a new artist a chance?
There is a sort of “pecking order” in the marketplace when it comes to live music. Generally, if you are “new” and “unproven” you will not frequently be asked to sing at churches and events with large audiences. Those places invite artists who are more popular and have some kind of following. You will likely need to focus on small churches, community organizations, and ministries. Your first performance opportunities will probably come from a relationship you have with a pastor or ministry contact.
In most cases, artists who nurture these relationships and offer their music for little or no compensation find the warmest reception and stand the best chance of being invited back.
Tips:
I have already recorded a CD, what do I do next?
If you have invested your hard-earned money into a recording, finding creative ways to market that project is probably one of your top priorities. You may not be overly concerned about the money you might make, but marketing your music is not just about making money. It is fundamentally about spreading your message. Here are some ideas that might help you get the word out into the marketplace.
Local Markets
1. At concerts. The most logical place for you to sell your CDs or cassettes is at your
Read more: I've already recorded a CD. Now what?
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